I’m a social media manager based in Edinburgh. I work with small retail brands and consultants to create social media that feels authentic, strategic and effective.
I have experience across e-commerce fashion, tech start-ups and small business marketing, giving me a well rounded understanding of social media from both a brand and business perspective.
I’ve managed content, online communities and social channels where consistency, engagement and performance matter. Today, I work with small retail brands and consultants, helping them build a strong and sustainable presence on social media through thoughtful strategy and content.






Portfolio













Hi! I’m Michaela- an experienced and reliable Social Media Manager.
I provide social media management services to small retail business owners and professional consultants, so they can focus on the more important aspects of running their business, without wasting time handling everyday tasks.
MY NICHE
I have worked in the e-commerce fashion industry for several years and I have experience with online communities and creating content for retailers.
I also love working with charities, promoting their events, and bringing people together.
I can help you set up your pages, rebrand them, examine your analytics and audience, set up a strategy tailored to your needs and find out how you can get more engagement, more followers and more profit or traffic to your website.
If you prefer to handle your own social media pages but you want some guidance on how to improve your following.
I will create written content that will engage your followers on social media, SEO friendly blog posts and product reviews that will bring organic traffic to your website.